http://www.newzealandseo.com Just another WordPress weblog Fri, 20 Jun 2008 20:28:32 +0000 http://backend.userland.com/rss092 en To request your Free Search Engine Optimization Assesment complete the form below, and we will get in touch with you as soon as we can. http://www.newzealandseo.com/free-seo-assessment/ Traditionally Usability and SEO have been considered two separate disciplines. With the popularity of Pay Per Click (PPC) campaigns however, Search Engine Marketers (SEM) marketers spent a lot of time working on the usability and conversion of their landing pages to ensure positive ROI metrics. Can't blame them, can you :) ... http://www.newzealandseo.com/how-does-usability-affect-your-search-engine-rankings/ Even though Keywords On Page and Links Off Page are the two most important variables that play out in SEO, there are other factors that the search engines take into account to decide on the rankings. Some of them are only being figured out by professional SEOs. The words "Trust" and "Trustrank" ... http://www.newzealandseo.com/trustrank-the-less-talked-about-seo-factor/ Links pointing to your site are probably the most important variable affecting your website’s ability to rank in the search engines. Let’s say you are a Google engineer and you collected data about 25,000,000 websites that seem to be relevant to the keywords “fast car”. 25 Million websites is a lot, ... http://www.newzealandseo.com/links-get-lots-of-them-get-good-ones/ Let's talk about one of the very basic aspects of SEO: keywords. You need to figure out what keywords your target audience is using to find what you are selling online. What are they typing into Google to find products/services related to your industry? Even though there are very sophisticated keyword research ... http://www.newzealandseo.com/keywords-the-bread-and-butter-of-search-engines/ The purpose of this article is to help CEOs understand what Search Engine Optimization (SEO) is about. If you run a business or are responsible for the Online Marketing activities of your organization, this article will help you level out with the SEOs you need to hire and to understand ... http://www.newzealandseo.com/are-you-a-ceo-who-needs-to-understand-seo/ Why SEO and Search Marketing is such a great way to promote your business? I'm not going to throw numbers at you. If you are reading this blog you probably already know that people are using the web every day to look for what they need. Potential customers are googling every day ... http://www.newzealandseo.com/why-search-marketing/